From 300 attendees in 2007 to 13,000 and more in 2018, SulaFest—the two-day live music extravaganza—has come a long way in the last 11 years. What started as a celebration of the grape harvest, the festival has evolved into becoming a phenomenon in the live musical acts in India. Apart from the gorgeous setting in the vineyards and the eclectic selection of musicians and artists, the cherry on the top is that you also get a taste of Sula’s vast array of beverages—everything from their sparkling wine to their imported portfolio of beers and vodka.
“Sula’s founder and CEO Rajeev Samant is a connoisseur of music and listens to a lot of world music. So getting some of the best music around to our winery was a natural progression! ,” explains Monit Dhavale, senior VP – Hospitality, Sula Vineyards adding that this combined with their ongoing work towards wine education in India created a holistic approach for people to come and visit the winery and witness the wine making process and inculcate the wine-drinking culture in the country.
The vineyard as a venue is the perfect backdrop and the USP of SulaFest, which is utilised to its full potential. Add to this the selection of artists and musicians that the festival ropes in that makes SulaFest one of the trendiest and most popular live music festivals for young millennials. “The main driving force for SulaFest’s growth has been the line-up of artists that we get for music lovers. There is a great variety of world music at the festival that one can enjoy in a little vineyard setting in the wine county of India – Nashik,” says Dhavale.
Adding to the fun quotient, besides live music and the wide selection of tipple, there is plenty on offer for food lovers and trinkets to keep the wayward SulaFest attendee occupied—this is the reason SulaFest is described as Gourmet World Music Festival. One of the biggest outcomes of SulaFest is how the musical festival has single-handedly made Nashik a tourist destination. “Initially, most of the participating agencies, artists, as well as the attendees were from Mumbai. Slowly but gradually, we started involving the locals from Nashik to participate in the fest which led to boosting the local economy.”
As the editions go by, the scale and quality at SulaFest has seen a seismic shift. But in the last couple of years, SulaFest has stabilised, “We would say that 2016, 2017 and 2018 were the most happening editions of SulaFest. It is not just about the footfall or the artist line-up, but the overall success and the journey of the festival. In the last three to four years, this festival has grown by leaps and bounds. We feel that SulaFest 2019 will actually be the most successful one.”
what does SulaFest 2019 have in store?
For the 12th edition of
SulaFest, the folks at Sula Vineyards have roped in names to be reckoned with
in the music space. Indian singer and composer,
Shankar Mahadevan is all set to leave music lovers at SulaFest
breathless (pun intended), as the headlining artist from India. There is also
London-based modern soul musical collective,
JUNGLE , who will be performing in India for the first time. Both
these performances will be held at the open-air amphitheater.
Along with these headliners, the amphitheater will also host the following artists:
Vivian aka Divine, an award-winning rapper and hip-hop artist from Mumbai known for hit singles such as Jungli Sher and Farak.
Lucille Crew,an international groove collective from Israel fusing elements of Hip Hop, Funk and Soul.
Hallouminati, the high energy, super-grooved-out band from Batov Records, will be flying in with a lot of soul and flying out with your heart.
FORELOCK & ARAWAKwho have performed at the largest Italian and European reggae.
Mother’s Cakefrom Austria whose stellar electro-funk singles have created a big stir in the Austrian music. They recently toured with Alice in Chains as their support act
Paraphoniks (Live electronica), theBombay-based electronic music duo tie their varied influences together by a shared love of modular synthesizers and other electronic instruments.
MALFNKTION (Hiphop),an electronic music project known for combining rap, up-beat rhythms with ethnic sounds and samples that are collected from all over the country, as well as from Indian film music.
Nothing Anonymous (Live electronic),Dreamy, groovy, and sublime, they incorporate broken beats and vocal melodies.
second stage at SulaFest,
Juilet Fox (Germany),
Oona Dahl (USA),
Nikhil Chinapa (India),
Sashanti (Russia) spinning infectious
WHEN:February 2-3, 2019
WHERE:Sula Vineyards, Gat 36/2, Govardhan Village, Off, Gangapur-Savargaon Rd, Nashik, Maharashtra 422222
HOW MUCH:Single Day Pass (Saturday or Sunday) - Rs 2,400 per person. Two Day Pass – Rs 4,000 per person.
Book now here
Images courtesy: Sula Vineyards
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