Mytheresa, an online shopping destination for women’s luxury fashion, is supporting International Women’s Day, March 8, by auctioning an exceptional collection of personal objects donated by 12 internationally renowned designers. Proceeds from the sale will go to mothers2mothers, a nonprofit organization dedicated to preventing mother-to-child transmission of HIV by providing education and support for pregnant women and new mothers living with HIV.
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Designer Personal Items
Twelve international designers were invited to pick a personal item or creation to donate to Mytheresa for its upcoming charity auction. The project marks International Women’s Day and will raise funds for mothers2mothers. It features donations from designers such as Alessandro Michele, Maria Grazia Chiuri, Sandra Choi, Miuccia Prada, Demna Gvasalia and Silvia Fendi.
Standout pieces up for grabs include a Balenciaga clutch bag designed by Demna Gvasalia, a Dior “Book Tote” featuring Maria Grazia Chiuri’s initials and a t-shirt from her first collection for the French fashion house, as well as a vintage necklace from Sandra Choi.
Pierpaolo Piccioli, Jonathan Anderson, Brunello Cucinelli, Kym Ellery and Lucie & Luke Meier have also donated items for the auction. The full collection of personal objects will be sold on the www.mytheresa.com from March 8 to 19, 2019. Prints from eight female photographers will also feature in the sale, proceeds from which will be donated to mothers2mothers.
Meanwhile, Banana Republic is marking International Women’s Day with the launch of its first-ever ‘Equality Collection’. The fashion label has teamed up with the non-profit association CARE – which focuses on fighting poverty and championing progress for women and girls around the world – to launch the new capsule series, comprising t-shirts and accessories.
The pieces, which feature messages of empowerment, are available for sale online and in Banana Republic stores across the US, with $5 (Rs 350 approximately) from each piece (up to a maximum of $80,000 (Rs 56 lakh approximately)) being donated to CARE, through April 25, 2019.
“Equality has always been at the core of our brand DNA,” said Mary Alderete, Banana Republic Chief Marketing Officer, in a statement. “We are proud to lead a culture of equal advancement and empowerment of women, especially during this notable moment in women’s history.”
100 Years of Right to Vote
The brand has also incorporated women’s suffrage symbols into its latest collection, as a tribute to next year’s 100th Anniversary of the ratification of the Nineteenth Amendment to the US Constitution that guaranteed a woman’s constitutional right to vote. These include a pantsuit and a series of dresses crafted in white – the chosen hue of the women who fought for the right to vote.
Championing Women’s Rights
Banana Republic has been a vocal champion of women's rights recently; in early 2019, the label re-released the ‘Dissent collar’ necklace made famous by the iconic women’s rights advocate and Associate Justice of the Supreme Court of the United States, Ruth Bader Ginsburg. Half of the sales profits from the jewellery piece were directed to the American Civil Liberties Union (ACLU) non-profit Women’s Rights Project, which champions economic rights for women via legal reform.
The launch is the latest in a wave of socially-conscious fashion collections. Hollywood star Amy Schumer recently unveiled her ‘Le Cloud’ ready-to-wear line, with 30 per cent of its net proceeds being directed to the non-profit ‘StyleFund’ project, which aims to boost confidence levels among women from all economic backgrounds.
Kate Hudson’s ‘Fabletics’ athleisure wear label regularly supports charitable initiatives and recently unveiled a collection designed to financially support The Goldie Hawn Foundation’s MindUP educational program, while 2018 saw 7 For All Mankind combat issues like bullying and loneliness, via a collaboration with the nonprofit organization The Jed Foundation.
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