Nestle’s KitKat Is Painting the Town Pink

The exotic new pink KitKat has found its way into the European markets. When will it be coming to India?

Annabelle D’Costa

After dark, white and milk chocolate came Ruby chocolate, which is made from ‘Ruby’ cocoa beans. This “naturally” coloured rosy-pink chocolate is claimed to have a fruity yet unique taste or simply put “is an intense sensorial delight”. The brainchild of this new type of chocolate - Swiss chocolatier Barry Callebaut, is known to have spent more than a decade into finalising the beans’ colours and flavours – the final outcome being Ruby chocolate. 

The first major chocolate maker to give Ruby cocoa beans a new life, Nestle’s KitKat has introduced KitKat Chocolatory Sublime Ruby, which as the company describes is “a tension between berry-fruitiness and luscious smoothness” with no extra colours or flavours. It was first introduced in Japan and Korea, given the craze for flavoured wafers ever since a green tea variety was introduced. This new Sublime Ruby was created by top Japanese Pastry Chef Yasumasa Takagi, who is known to have developed varieties of KitKats in the past. In the meantime, this new ruby chocolate-covered wafer has also found its way into the Australian and UK markets, and we can’t wait to get our hands on this new ‘Instagram-worthy’ chocolate. KitKat are you listening? Come to India, already! 

Image courtesy: Instagram 


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