Ikea, the Swedish home furnishing retailer has launched two trucks on Mumbai roads as part of their ‘Ikea on Wheels’ expedition. The furnished and functional trucks are launched to familiarise potential customers with their products and offerings and promote online sales in the city. Mumbai is Ikea’s second India outpost, after its first retail store in Hyderabad in 2018.
Both these vehicles sport concepts such as Sustainable Living (kitchen) and Living with Children. The living room set-up is stationed at Mumbai’s Kamala Mills Compound and the kitchen unit will be on tour in the city, mainly south Mumbai and western suburbs. The route map for which can be found on Ikea’s official website.
Jaxa Gohil, store manager at Ikea India, said that this innovative experiential spaces set-up will help potential customers to get personalised assistance from the brand’s home experts present in the trucks. The experts can also help them make online purchases. He added that Ikea identifies Mumbai as one of its top 30 cities globally. Hence, offering both online and offline solutions is a priority for them.