The fourth edition of Godrej L’Affaire was the place to be to see, understand and predict what the future of lifestyle in India will be. The curated experiential lifestyle platform by the Godrej Group saw more than 1300 guests in attendance including several celebrities, chefs and prominent personalities.
Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said, "Godrej L’Affaire has redefined lifestyle trends with every new season. Be it personalities, experiences, footfalls and brand partnerships, our fourth season has raised the bar and turned out to be the most successful edition till date.”
The day-long affair started with an engaging masterclass with actor Bhumi Pednekar, who donned the chef’s toque in public for the first time, along with Chef Varun Inamdar. The two engaged in a live cook-off followed by a conversation on how to bake a blockbuster.
Celebrity couple Karanvir Bohra and Teejay Sidhu was in conversation with anchor Sonam Chhabra on inculcating spirituality in children through travel. They also unveiled the trailer of their upcoming web series Baby Yatra.
Music director Shantanu Moitra did a standalone talk on his 100-day fascinating adventure across the Himalayas that changed his music forever.
India’s leading designers Alan Abraham (Abraham John Architects), Madhav Raman (Anagram Architects), Swarup Dutta (Scenographer) and Asha Sairam (Studio Lotus) in a session powered by Design Dekko, brainstormed on how to design homes that gives back to nature and the importance of sustainable designs.
The highlight of the evening soirée was ace couturiers Monisha Jaising and Shweta Bachchan Nanda’s luxury pret fashion label MxS first ever fashion show. The couture was a blend of street-stlye and athleisure with fabric mash-ups, giving the collection a jolt of energy. Supermodels such as Carol Gracias, Deepti Gujral, Aanchal Kumar and Sucheta Sharma, walked the ramp while the show was choreographed by Shie Lobo.
India’s drag scene star, Sushant Divgikar, adorned his famed Rani Ko-He-Nur avatar for a musical performance with his band TopStorey leaving the audience mesmerized.
An important addition to every epicure’s reading list - The Godrej Food Trends Report - 2020 was unveiled at Godrej L’Affaire. The report curated by Rushina Munshaw-Ghildiyal is a compendium of insights, views and predictions collated from conversations with 150 experts – chefs, thought leaders and food influencers across major cities.
Radio host and producer Hrishikesh Kannan brought together digital influencers Karishma Sakhrani, Khushnaz Turner, Rij Eappen, and Chef Amninder Sandhu to deliberate on the importance of work-life balance. The panel ‘Make Space for Life’ by Godrej Interio, also explored what it takes to be an influencer.
Consumer lifestyle brands also used the Godrej L’Affaire as a platform to introduce new products and services such as Ginevra, which is the new perfume range from Tonino Lamborghini Fragrances. Similarly, Tata Motors showcased Tata Nexon EV, their latest vehicle in the electric vehicles segment. Godrej Locks unveiled an installation endorsing home safety, conceptualised and designed by Anand Menon & Shobhan Kothari of ADND, a prominent architecture and interior design firm. Installations by Godrej Appliances’ on e-waste and Godrej the Trees –Vikhroli was also displayed at Godrej L’Affaire.
Godrej L’Affaire’s fourth season presenting partner was MX Player, one of India's premium OTT service while the on-ground event was styled by Krsnaa Mehta of India Circus. The soirée offered experiences of top lifestyle brands such as Harley-Davidson, Guess Watches, BBLUNT, Esprit, Godrej Security Solutions, Kotak Mahindra Bank, Cinthol, Godrej Bambusa, Myntra, Script, Godrej Properties and Goodknight Naturals. Other prominent brand partners include Godrej Veg Oils, Elior India, Slice of Pink, Godrej Professional, Godrej Protekt, Godrej Construction, Godrej Real Good Chicken, Houzz India, Meru and Godrej aer.
“Godrej L'Affaire has delivered on its promise of showcasing future lifestyle trends that people can adopt for a modern day living,” Dubash concluded.
Images: Couretesy Godrej