The bottled water industry in the world has done exceptionally well for itself by selling something that flows freely in waterbodies and runs down the tap. Indian elite took the first sip of bottled water when Bisleri, a Bombay-based brand with Italian roots introduced it in the early 70s, and went on to become synonymous for pure, safe water. Though it took a while for Indians to wrap their head around the idea, the bottled water industry is now a rapidly growing one at an annual rate of 40 percent.
Water has undergone several ‘innovations’—it has been filtered, mineralised, ionised and alkalised. The latest to hit the market is black water under the brand name blk (bee.el.kay). blk calls itself a fulvic-mineral enhanced all natural Canandian spring water. Yes, it is black in colour but has no additives, the brand claims. All that colour comes from the fulvic minerals that are added to it. As for why one should drink this water, the brand says, it’s a health drink with no carbs, sugars, caffeine or calories. It is also touted as healthier than water since it’s highly alkaline in nature with a pH value between 8 and 9. When we tasted blk, it tasted just like water with all the hardness removed, making it sweeter and fresh tasting. Sold at Rs 260 for 500 ml water, blk sure comes at a price.
But what are fulvic minerals and why are they so prized? Fulvic minerals along with humic substances make up Shilajit, a natural substance found in Himalayas that is widely known to have various health properties including preventing many degenerative diseases. Shilajit, also called salajit, shilajatu, mimie, or mummiyo is a blackish-brown powder or an exudate from high mountain rocks and has the unique property of improving gut health, slowing down ageing and improving brain function. Fulvic minerals also hep the body absorb other nutrients from food optimally. Good enough reasons to splurge on black water? Here’s a caveat, though. No long-term studies have so far been done to fully understand the properties of these minerals. If that works for you, go ahead!
Cover Image Conceptualised By: Vartika Pahuja
Cover Image Courtesy: Shutterstock
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