Hailed as one of India’s first natural gourmet food festivals, Pune Market by Karen Anand is celebrating its 50th Edition with aplomb. A chef-turned-entrepreneur and whole foods evangelist, Karen started the Pune Market in 2012 to curate the best of local produce, artisanal food and beverage brands. They have expanded from primarily being a produce market to offering unique products, such as organic clothing and oils with the aim to enhance one’s lifestyle.
We caught up with Karen Anand who shared the highlights to start your weekend on a delicious note:
1. Gourmet experiences
Food experience centers will ensure that you get to sample the best of gourmet brands and it is a dedicated space to learn. You will be taught recipes using these products to make informed purchases. Four Masterchefs have been onboarded to whip up recipes using fresh produce that are available in the market. Also, attend the Chocolate Talk to know why too much chocolate is not necessarily bad for you.
2. All About Drinks
These markets have been instrumental in launching a few brands, namely Raw Pressery in Mumbai and Paper Boat in Delhi. In the Pune Market, OMG or Oh My Ganna, a brand new beverage brand of packaged sugarcane juice is the talk of the town.
There are three cocktail bars boasting of renowned mixologists, a beer bar and four wineries. They have deliberately restricted the number of wineries, because the consumer is left utterly confused if there are too many wine options.
3. On-stage activities
Apart from the food part, the market is known for the live bands and three performances have been scheduled every evening. The one that we are most excited about is the performance by an all girl’s band that is expected to draw large crowds.
4. Restaurant pop-ups
Go to the market hungry and make it an all-day affair, as there are award winning restaurants to fulfill all your gourmet needs. TVUM – a new Indian restaurant by the hospitality group of the famed Malaka Spice is all set to launch at the market with a pop-up. You can also sample the food from Boteco, the restaurant with a menu inspired by Brazil, or head to the quirky pop-up by Asian Box.
5. Kid's workshop
Little creative minds can be kept busy for hours with cooking and craft workshops while parents treat themselves to retail therapy.
6. Artisanal Cheese
You might find India’s finest Camembert-style cheese right here. Caroselle is a cheese brand by three women in Kodaikanal who have adopted the handcrafted approach to mature their gouda, edam, cheddar and vegetarian parmesan.
7. Organic clothing for men
Yet another first, Raw Nature is a wellness brand for men. In keeping with the slowly growing demand for men’s lifestyle products, there are organic clothes for men. Parents can also indulge their kids with organic clothing that offer a plethora of options.
8. For a bigger cause
If you prefer to buy less and give more, do head to the stall by Once Loved. It’s an NGO that sells recycled clothes and the proceeds go to the farmers.
Tribe is a accessories brand with a heart that creates trendy sunglasses with terracotta and recycled material.
Where: Royal Palms, Koregaon Park,
When: 12 pm to 10 pm on 3rd and 4th February 2018.
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